In This Chapter
Avoiding interruption marketing
Developing your keywords
Promoting yourself within your niche
Promoting your content with discussions
If you skipped right to this chapter — and I don't blame you, it's my favorite — you're hopefully already familiar enough with Twitter that you can jump right into this topic. If not, go back and read Chapters 1 and 2, which talk about setting up Twitter and getting started. Go ahead, I'll wait for you.
If you stuck around or you're back, I should tell you a little secret: Attracting sales leads on Twitter isn't easy. In fact, it can be rather difficult. Sure, the technology is easy. Thanks to some wickedly smart people out there, you can use Twitter, automate and track your tweets, and manage different profiles in a snap. But now you're dealing with persuasion and marketing. Here's another secret: People hate being interrupted, and they love conversations.
In this chapter, I discuss why interruption marketing doesn't work on Twitter. I then go on to cover how you can use keyword searches and discussion to market yourself or your company. Included in this discussion is also the topic of promoting your followers and unique content by using tweets.
Interruption marketing is the kind of advertising that involves the commercial that interrupts your favorite TV show or your favorite radio station, the telemarketing call that interrupts your dinner, or ...