In This Chapter
Talking to the Internet-marketing experts
Finding out about the latest social-media research and tools
Getting advice on how to run a business
Thousands of people can provide value to you as an individual and provide support to your business on Twitter. However, a few individuals tend to stand out among the rest when it comes to interaction, the content that they share, and number of followers. You can help your Twitter marketing plan by following the thought leaders I feature in this chapter and seeing how they successfully use Twitter's viral marketing power.
The individuals listed in this chapter are thought leaders in specific industries on the Web. They can help you take the dive into the online marketing environment! The information that they share is driven toward people use Twitter and be successful. Plenty of people who use Twitter might offer you more value compared to other users, so you simply have to find those individuals. To search for the thought leaders of Twitter, see Chapter 8.
Jay Baer may not have as many followers as some of the other individuals in this chapter, but he has exceptional content when it comes to Internet marketing and public relations. If you want to find out about brand crisis management and brand identity, you need to follow Jay.
The best thing about Jay is that he's responsive and helps people out when it comes ...