November 2011
Intermediate to advanced
368 pages
15h 6m
English
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Typographic Design Education
The rapid advance of technology and the expanding role of visual and audio-visual communication in contemporary society have created new challenges for typographic education. Faced with a complex communications environment, and the changes that are occurring and are anticipated, how can a designer nurture sensitivity to typographic form and communication? An appreciation of our typographic heritage, an ability to meet the standards of contemporary design practice, and an innovative spirit in facing tomorrow's challenges are required.
The following assignments, ranging from basic theoretical exercises to complex applied projects, were selected to provide an overview of contemporary typographic design education. An effective curriculum is composed of perceptual and conceptual development, technical training, and processes for solving multifaceted design problems. These projects were selected with emphasis upon building the perceptual and conceptual abilities that provide a foundation for effective and innovative typographic design practice.
Generation of a typographic sign from a gestural mark
P. Lyn Middleton
North CarolinaState University
Students were asked to make gestural question marks (Figs. 1–3), giving consideration to the visual-design qualities of their sketches. Proportion, stroke weight, negative space, and details such as the relationship of the dot to the curved gesture were evaluated. One of the student's question marks was selected ...
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