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76 Legibility, legibility, legibility
’NUFF SAID. Like real estate’s mantra (location, location, location), type exists to serve content, so its primary goal should be the ability to invite the reader to apprehend the content. Many factors can affect legibility, and the combination of factors also has an effect on legibility. Designers enamored with their own cleverness often underestimate the amount of time readers are willing to spend to get through the text. (Just because you design it does not mean they will come!) Once upon a time, blackletter (below) was considered legible. But it’s a turnoff for our modern eyes.
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