Part I
Attention Processes
Intuitive and Analytical Thinking
Many researchers have proposed that we engage in two modes of thinking: a fast, automatic, and intuitive mode, along with a slow, controlled, deliberative mode.1 We often refer to the intuitive style as thinking with your “gut,” while we call the analytical mode thinking with your “head.” People are referring to these two modes when they advise you to “trust your gut instinct” and “just do what feels right,” or when you hear someone say “think it through” and “don’t rush to judgment.” The “gut” is intuitive and filled with emotion. It is usually considered to be inferior to the “head,” suggesting that intuitive judgments are ill-informed and hurried, ...
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