SYNTHESIS / ANALYSIS TECHNIQUE • RESEARCH DELIVERABLE
12 Cognitive Mapping
Cognitive mapping is a visualization of how people make sense of a particular problem space. It is most effective when used to structure complex problems and to inform decision making.1
Cognitive mapping is an information visualization technique that can be used as a decision-and sense-making tool. Its purpose is to reveal how people think about a problem space, and visualize how they process and make sense of their experience. As the map builds, the participant’s subjective patterns of reasoning can be revealed and the underlying nature of the problem exposed.
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