February 2012
Intermediate to advanced
208 pages
8h 23m
English
Content preview from Universal Methods of Design
27 Design Ethnography
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
Start your free trial
RESEARCH METHOD
27 Design Ethnography
Design ethnography approximates the immersion methods of traditional ethnography, to deeply experience and understand the user’s world for design empathy and insight.1
The intent of exploratory user research in design is clearly exemplified in this definition of ethnography: “The study of people in their natural settings; a descriptive account of social life and culture in a defined social system, based on qualitative methods (e.g., detailed observations, unstructured interviews, analysis of documents).”2
While every aspect of the above definition holds true for the motivations of design research, ethnography ...