58 Parallel PrototypingImage

Simultaneously exploring multiple design opportunities can help teams keep from fixating on a design direction too early, improve the nature of design critiques, and lead to more effective design results.1

Parallel prototyping is the process of considering a range of potential design ideas simultaneously before selecting and refining one specific design approach. When applied before iterative design, parallel prototyping enables teams to more fully experiment with and investigate a wide range of opportunities in a design space. It can also help designers to avoid becoming ...

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