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Universal Methods of Design
book

Universal Methods of Design

by Bruce Hanington, Bella Martin
February 2012
Intermediate to advanced
208 pages
8h 23m
English
Rockport Publishers
Content preview from Universal Methods of Design

RESEARCH METHOD

59 Participant ObservationImage

Participant observation is an immersive, ethnographic method for understanding situations and behaviors through the experience of membership participation in an activity, context, culture, or subculture.

Participant observation, or PO, is a foundational method of anthropology, adapted for design use.1 Whereas anthropologists may immerse themselves as participants in a context or culture for extended periods of time, design researchers will typically have a more time-limited engagement. However, the intent is the same, for the designer-researcher to actively participate in the community, forming deep connections ...

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Publisher Resources

ISBN: 9781592537563