SYNTHESIS / ANALYSIS TECHNIQUE
98 Weighted Matrix
Once your team has generated multiple design concepts, a weighted matrix can help identify and prioritize the most promising opportunities.1
The team has done the heavy lifting required of them in the early phases of the design process, and all of the work has inspired a range of promising early design ideas. Sketches and early prototypes are generating lively discussions among team members about which concepts are most likely to connect with the user, and fill the product opportunity gaps in the marketplace.
However, there are times when the sheer number of design options created early in the ...
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