012 Archetypes, Psychological

Patterns that elicit a reflexive attentional or emotional response in humans.

Certain stimulus patterns elicit consistent, durable, reflexive responses in people, typically grabbing their attention or generating a particular emotional response. Such patterns are often referred to as archetypes.1

It is believed that responses to archetypal forms, social roles, and stories provided early humans with adaptive benefits that have been passed down genetically or culturally to modern humans. These responses are expressed as reflexive behaviors, biases, and preferences.2

Archetypes that are applied to reinforce key design goals can increase the probability of success. For example, if seeking to make a car cuter and more ...

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