Index
80/20 Rule, 14–15
Accessibility, 16–17
Active redundancy, 204
Adiri Natural Nurser bottle, 26
Adobe Photoshop, 105
Advance organizer, 18–19
Aeron chair, 163
Aesthetic consistency, 56
Aesthetic-usability effect, 20–21
Alessi kettles, 63
Ali-Frazier fight, 209 see also Rule of thirds
Ali-Liston fight, 209 see also Rule of thirds
Alphabet, 100
Anthropomorphic form, 26–27
Antilock brakes, 155 see also Mental model AOL campaign, 47 see also Cognitive dissonance
Apollo 13
Mission, 211 see also Satisficing
Apple Computer retail stores, 81 see also Entry point
Apple iPod, 115 see also Golden ratio
Approximation conditioning, 222–223
Archetypes, 28–29
Area alignment, 30–31
Atmospheric perspective, ...
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