Index

80/20 Rule, 14–15

Accessibility, 16–17

Active redundancy, 204

Adiri Natural Nurser bottle, 26

Adobe Photoshop, 105

Advance organizer, 18–19

Aeron chair, 163

Aesthetic consistency, 56

Aesthetic-usability effect, 20–21

Affordance, 22–23, 104

Alessi kettles, 63

Ali-Frazier fight, 209 see also Rule of thirds

Alignment, 24–25, 30–31

Ali-Liston fight, 209 see also Rule of thirds

Alphabet, 100

Anthropomorphic form, 26–27

Antilock brakes, 155 see also Mental model AOL campaign, 47 see also Cognitive dissonance

Apollo 13

Mission, 211 see also Satisficing

Apple Computer retail stores, 81 see also Entry point

Apple iPod, 115 see also Golden ratio

Approximation conditioning, 222–223

Archetypes, 28–29

Area alignment, 30–31

Atmospheric perspective, ...

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