January 2010
Intermediate to advanced
272 pages
8h 42m
English
book
Universal Principles of Design, Revised and Updated
by William Lidwell, Kritina Holden, Jill Butler
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Anthropomorphic Form
A tendency to find forms that appear humanoid or exhibit humanlike characteristics appealing.
Humans are predisposed to perceive certain forms and patterns as humanlike — specifically, forms and patterns that resemble faces and body proportions. This tendency, when applied to design, is an effective means of getting attention, establishing a positive affective tone for interactions, and forming a relationship based, in part, on emotional appeal. To explore how anthropomorphic form can be applied, consider the design of three bottles.1
The classic 1915 Coca-Cola “contour” bottle, often referred to as the “Mae West” bottle due to its distinctly feminine proportions, was a break with the straight and relatively featureless bottles ...
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