Unleashing the Power of UX Analytics

9

Surveys – A High-Level, Broad-Stroke Tool for Quick Direction

Now we will move from the interviews and personas involved, as covered in Chapter 8, on to a broader research-gathering technique – surveys. Sometimes, it’s necessary to move out into the market and get a broad sentiment of the problems you’re trying to solve. Surveys are a way to do this quickly and more efficiently than is often possible through in-person interviews.

Budget will be a concern here, as the best tools to use aren’t free and can be quite costly when you need to get responses from hundreds, or even thousands, of people. They can be quick and help set the focus for further research if the questions being asked are well thought out and vetted with your entire team. You ...