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Upside by John Zogby, M.J. Moye, Kenneth W. GRONBACH

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16

Put All These People Together and Stir the Pot

NOW THAT YOU know who and where all these people are, what do you do with this information? How do you utilize demographics on a day-to-day basis in business or everyday life? Easy! Think back to that quote I gave you in Chapter 2: “Everything in business—everything—is affected by supply and demand.”

And what are people? They are the demand part of the equation. And as a budding demographer you count them, figure out where they are and where they are going, and try to determine what they need and want.

Do all that and you can effectively and economically provide the “supply” part of the equation. Kind of like Phil Visintainer and his barbecue chicken.

Simple, right?

So at this point, let’s be ...

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