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User Experience Innovation: User Centered Design that Works by Christian Kraft

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The two previous chapters have given you tools to identify and hopefully fix the pain points of your current product, as well as to identify and innovate around your core tasks. These two methods are also essential for creating user experience innovation for the first impression that the users get from your website, device, or system.

The example I used in Chapter 9 on pain points was a TV remote control, which most end users will learn to use no matter how many pain points it has or how little the design is focused on the core tasks. That’s because the need for watching TV is too strong. They may not buy a TV from the same manufacturer next ...

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