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User Experience Innovation: User Centered Design that Works by Christian Kraft

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It is surprising how many device manufacturers and professional website companies have little or no idea of their products' pain points for the users. Every day I stumble upon web pages that take tens of seconds or even minutes to simply load the Flash intro; and very often those web pages do not even have a skip-intro function available. In those cases, I do like 90 percent of other users: I leave the web page. According to Jakob Nielsen,1 a 10-second delay in web page loading may often make users leave the site.

I frequently unsuccessfully look for essential information on a web page. For example, I might look for details about a company's ...

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