User Experience Innovation: User Centered Design that Works

It is surprising how many device manufacturers and professional website companies have little or no idea of their products' pain points for the users. Every day I stumble upon web pages that take tens of seconds or even minutes to simply load the Flash intro; and very often those web pages do not even have a skip-intro function available. In those cases, I do like 90 percent of other users: I leave the web page. According to Jakob Nielsen,¹ a 10-second delay in web page loading may often make users leave the site.

I frequently unsuccessfully look for essential information on a web page. For example, I might look for details about a company's ...