CHAPTER 3

Use Cases of the Best Practices and Worse Case Scenarios

Defining a Cognitive Interface by What It Is Not; the “Japanese Hologram Girlfriend”

I created this case study for a large audience of MBAs and staff at Cambridge Judge Business School in autumn semester 2017. I won’t repeat the case study in this book because it is freely available online as a podcast on YouTube accompanied by the visuals in a SWAY PowerPoint.1 The essence of the analysis was that the interactive hologram created by Gatebox in Japan was not a cognitive interface. It does not grow or learn. It is an excellent, high-grade animated 3D avatar.

The Hologram Girlfriend ever deployed in a small semitransparent cylinder for B2C use or mass consumption, to date largely ...

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