O'Reilly logo

Using Google™ AdWords and AdSense by Michael Miller

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

14. Creating Effective Ads

Every AdWords campaign you create can contain one or more ad groups, focused on a particular topic or product. Then, for each ad group, you create one or more ad(s), each designed to promote or sell whatever it is that your ad group is about.

You learned how to create a campaign in Chapter 13, “Creating Your First AdWords Campaign.” With that campaign created, you can now create an ad group and get right to the process of creating your AdWords ads.

image LET ME TRY IT

Creating an Ad Group and Ads

After you’ve created your campaign, you can create an ad group and the ads within that group. The ad group/ad creation process ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required