Using Google™ AdWords and AdSense

14. Creating Effective Ads

Every AdWords campaign you create can contain one or more ad groups, focused on a particular topic or product. Then, for each ad group, you create one or more ad(s), each designed to promote or sell whatever it is that your ad group is about.

You learned how to create a campaign in Chapter 13, “Creating Your First AdWords Campaign.” With that campaign created, you can now create an ad group and get right to the process of creating your AdWords ads.

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Creating an Ad Group and Ads

After you’ve created your campaign, you can create an ad group and the ads within that group. The ad group/ad creation process ...