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Using Google™ AdWords and AdSense by Michael Miller

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13. Creating Your First AdWords Campaign

An AdWords ad doesn’t exist unto itself. No, each ad you create is part of a larger ad group, which in itself is part of a larger ad campaign. Your AdWords account can consist of multiple campaigns, each campaign can consist of multiple ad groups, and each ad group can consist of multiple ads.

As such, before you create any individual ads, you need to develop your AdWords account structure—which campaigns you want to run, and which ad groups should exist within those campaigns. Then you can create your first campaign, and then the individual ads for that campaign.

Understanding Campaigns and Ad Groups

Chances are, when you think of your AdWords account, you think of things like your login information, ...

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