Reaching beyond existing demand is a key component of achieving value innovation.*
—W. CHAN KIM AND RENÉE MAUBORGNE, BLUE OCEAN STRATEGY
If your goal is to invent something unique, you need to home in on the benefits that will make your product indispensable to users. That means you need to envisage the opportunities you uncovered in the prior chapters. To do that, you need to mash up the principles of Tenet 2: Value Innovation with Tenet 4: Frictionless UX (Figure 6-1).
If you’re a seasoned design professional, be aware that this chapter is not about pushing pixels or making cool-looking deliverables. Instead, it’s about using design hacks to focus your team sharply on identifying and maximizing your product’s potential value innovation. It’s about accelerating your thinking through your product’s ultimate value proposition.
FIGURE 6-1
Tenet 2 and Tenet 4: Value Innovation and Frictionless UX
Timing Really Is Everything
In 1990, I devised an interactive animation for my master’s thesis at the New York University Interactive Telecommunications Program that fused my software design skills with my love for experimental art and music. It was a mash-up of technology and art jammed onto an 800 KB floppy disk. The electronic experience was programmed for the Macintosh in HyperCard and VideoWorks. The ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month, and much more.
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
