Chapter 8. Conducting Online User Research
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Conducting Online User Research
Take a chance and step outside. Lose some sleep and say you tried. Meet frustration face to face.A point of view creates more waves.*
—JOY DIVISION
By running rapid experiments, you can immediately validate hypotheses about your value proposition and business model from the users themselves. This chapter focuses on Tenet 3: Validated User Research (Figure 8-1) and how to run a qualitative research study online. You will use the prototype you made in Chapter 7 to get closer to the truth with an open heart and mind to really hear what your potential customers feel and think about your product. Through this structured form of user research, you will harvest actionable takeaways.
FIGURE 8-1
Tenet 3: Validated User Research
March 2020 Timeline: Coping with Insanity
The following timeline (Figures 8-2 to 8-4) depicts the dramatic events as they unfolded at the dawn of the COVID-19 pandemic in the USA. Among other things, the experience forced me to quickly adapt my practice of conducting user research so that my students could stay safe.
FIGURE 8-2
Timeline for March 2 to March 10, 2020
FIGURE 8-3 ...
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