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Value-Added Selling, Fourth Edition: How to Sell More Profitably, Confidently, and Professionally by Competing on Value—Not Price, 4th Edition
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Value-Added Selling, Fourth Edition: How to Sell More Profitably, Confidently, and Professionally by Competing on Value—Not Price, 4th Edition

by Tom Reilly, Paul Reilly
July 2018
Intermediate to advanced content levelIntermediate to advanced
336 pages
8h 58m
English
McGraw-Hill
Content preview from Value-Added Selling, Fourth Edition: How to Sell More Profitably, Confidently, and Professionally by Competing on Value—Not Price, 4th Edition

CHAPTER 28

Competing in an Amazon World

Goliath stood nearly 10 feet tall. His armor weighed nearly 125 pounds. The tip of his spear alone weighed 15 pounds. The sheer size of Goliath was enough to deter any opponent. Goliath taunted the Israelites for days, shouting, “Send me your best warrior!” After several days, a brave shepherd emerged to fight Goliath. His name was David.1

King Saul, ruler of the Israelites, was surprised at David’s willingness to fight Goliath. King Saul also had his doubts. Goliath was a giant, and David was an average-sized man. Goliath was a seasoned, battle-tested warrior. David was a simple shepherd. David reassured Saul that protecting his flock from bears and lions prepared him for this battle. Although Saul was ...

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Publisher Resources

ISBN: 9781260134742