Customer Value-Add and Its Impact on Revenue
…value is the primary influence on purchase decisions and the leading indicator of revenue growth, profitability, and competitive advantage.1
Customer value-add is the complete set of features and benefits provided by a good or service. What makes any feature or benefit value-added is the fact that a consumer is making a choice to sacrifice time and money and take on inherent risk to obtain the good or service. As we have seen in the previous chapter, though, when we take the concept of value-add inside the organization, we have to recognize that value is created through a series of activities. In addition, even inherently value-creating activities can contain some levels of business value-add ...
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