Chapter 7. Style Appropriate
It's a common misconception in the creative community that you need a signature visual style to gain fame, fortune, and future work. There's no such thing as one-style-fits-all design, and it's unrealistic and inappropriate for you to strangle your creativity with a signature look. Forcing yourself to approach every design project from the same style vantage will actually limit your opportunities and prevent you from growing as a creative person.
As designers, we must study the audience for any project we take on and choose a style for our work that speaks authentically to its members (FIGURE 7.1). Your design might be aesthetically pleasing, win numerous awards, and even contain a clever concept, but if it doesn't ...
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