Chapter 7. Style Appropriate

There’s a common misconception in the creative community that you need a signature visual style to gain fame, fortune, and future work. There’s no such thing as one-style-fits-all design. In fact, forcing yourself to approach every design project with the same style will limit your opportunities and your growth as a creative professional.

As a designer, it’s important to study the intended audience for any project you take on and to choose a style that speaks authentically to that audience (FIGURE 7.1). Your design might be aesthetically pleasing, win numerous awards, and even be based on a clever concept, but if it doesn’t resonate with the people its intended for, it’s merely eye candy—delicious, perhaps, but not ...

Get Vector Basic Training: A Systematic Creative Process for Building Precision Vector Artwork now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.