Video Production Handbook, 6th Edition

CHAPTER 1 Overview of Video Production

 

 

 

Please answer the TV set. I am watching the phone.

Stefan Kurten, Director of Operations, European Broadcast Union

1.1 WHAT IS VIDEO PRODUCTION?

The differences between “video production” and “television production” have blurred over the years. Most video productions are created for nonbroadcast. Video productions are generally distributed with nonlinear accessibility such as online, mobile phones, or via DVDs. Although video productions are generally made with a lower budget, it does not mean that fewer people see them. A simple tour of YouTube will show that millions of people are looking at video productions every day (Figure 1.1).

FIGURE 1.1 YouTube is a collection of both high-budget ...