Chapter Four. Business and Finance
I SUSPECT THE PART OF THE BRAIN that gets engaged when creating photographs is on the exact opposite side of the brain that deals with numbers and logistics. The challenge for all creatives who would combine their art with the business realm is to exercise the two in the right way and at the right time, to find a balance between them. It’s no secret that a staggering number of small businesses fail in the first few years, and if it’s not for a lack of marketing, it’s more than likely from a failure to pay close enough attention to finances. Your business will not thrive because you’re a photographic genius; there are lots of excellent photographers with failed businesses behind them. Your business will thrive ...
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