Chapter 8
Improving Your Blogwith Visual Content
In This Chapter
Drawing traffic to your blog posts with images
Following best practices to create effective images for your blog posts
Building an image strategy for your blog
Adding images to a blog post by uploading them or linking to them
Incorporating videos into your blog posts
Visual content is a vital part of any blogging strategy. Studies have found that blog posts with images generate 94 percent more total views than posts without images. (See www.mdgadvertising.com/blog/its-all-about-the-images-infographic.) Images are therefore necessary to attract viewers of your blog posts.
In Chapter 2, I describe the role that images play in driving traffic to your website, and my description applies to blog posts as well. A blog post with images can be shared more easily on social networks such as Facebook, Twitter, Pinterest, and LinkedIn, which translates into more traffic to your blog posts and more views.
Since blogging first began, ...
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