Chapter 8

Improving Your Blogwith Visual Content

In This Chapter

arrow Drawing traffic to your blog posts with images

arrow Following best practices to create effective images for your blog posts

arrow Building an image strategy for your blog

arrow Adding images to a blog post by uploading them or linking to them

arrow Incorporating videos into your blog posts

Visual content is a vital part of any blogging strategy. Studies have found that blog posts with images generate 94 percent more total views than posts without images. (See www.mdgadvertising.com/blog/its-all-about-the-images-infographic.) Images are therefore necessary to attract viewers of your blog posts.

In Chapter 2, I describe the role that images play in driving traffic to your website, and my description applies to blog posts as well. A blog post with images can be shared more easily on social networks such as Facebook, Twitter, Pinterest, and LinkedIn, which translates into more traffic to your blog posts and more views.

Since blogging first began, ...

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