February 2014
Beginner
336 pages
7h 41m
English
Content preview from Visual Social Marketing For Dummies
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Chapter 14
The Big Picture: Marketing with Videos
In This Chapter
Making video marketing part of your marketing strategy
Crafting a video marketing plan that gets results
Optimizing your videos to maximize their impact
Incorporating best practices into your video marketing strategy
Knowing the reality of viral videos, driving views, and promoting your videos
Video is an important part of your visual social marketing strategy. Videos can communicate a business, a product, an idea or a value proposition quickly and effectively. If a picture is truly worth a thousand words, a video is worth 100,000 words. Using motion, images, and sound can communicate information, feelings, and emotions. According to Dr. James McQuivey of Forrester Research, a single minute of online video is the equivalent of 1.8 million written words.
Video marketing isn't just about being seen on YouTube, in case that's what you think. Though YouTube is the most popular video network (Chapter 15 is dedicated to ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.