We the Media

Chapter 2. The Read-Write Web

Technology that Makes We the Media Possible

I still remember the moment I saw a big piece of the future. It was mid-1999, and Dave Winer, founder of UserLand Software, had called to say there was something I had to see.

He showed me a web page. I don’t remember what the page contained except for one button. It said, “Edit This Page”—and, for me, nothing was ever the same again.

I clicked the button. Up popped a text box containing plain text and a small amount of Hypertext Markup Language (HTML), the code that tells a browser how to display a given page. Inside the box I saw the words that had been on the page. I made a small change, clicked another button that said, “Save this page” and voila, the page was saved with the changes. The software, still in prerelease mode, turned out to be one of the earliest weblog, or blog, applications.

Winer’s company was a leader in a move that brought back to life the promise, too long unmet, that Tim Berners-Lee, inventor of the Web, had wanted from the start. Berners-Lee envisioned a read/write Web. But what had emerged in the 1990s was an essentially read-only Web on which you needed an account with an ISP (Internet service provider) to host your web site, special tools, and/or HTML expertise to create a decent site.

Writing on the Net wasn’t entirely new, of course. People had done it for years in different contexts, such as email lists, forums, and newsgroups. Wikis—sites on which anyone could edit any page—also ...