January 2006
Beginner
334 pages
7h 50m
English
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Chapter 5. The Consent of the Governed
On Feb. 17, 2004, Ben Chandler won a special election to the U.S. Congress. A Democrat in a race targeted by both major parties as a must-win seat in the House of Representatives, Chandler racked up a smashing 11 percentage point margin.
Markos Moulitsas Zúniga, author of the Daily Kos weblog, [120] was ecstatic. “This wasn’t just a victory. It was a mauling,” he wrote late that evening as the results became clear. “And we ALL made it happen. From the cash, to the volunteers on the ground, to the good vibes.”
Moulitsas had reason to celebrate. The California activist/blogger, an ardent Democrat whose blog had become one of the must-read sites for political junkies, was applauding not just a chipping away at the Republican House majority. He was celebrating the role his and other blogs had played in Chandler’s win. Blogs did more than lead cheers. They were vehicles for the “mother’s milk of politics,” namely money.
The previous month, Chandler’s campaign had made what turned out to be an astonishingly smart bet. It took out advertisements on the Daily Kos and 10 other popular political blogs, most of which had a left-leaning stance. A $2,000 investment, using the then nascent Blogads online ad agency, [121] had turned into some $80,000 in contributions, mostly in small (around $20) amounts, from around the nation. Chandler was “in disbelief” that so many people outside the district cared, his campaign manager told Wired News the next day. ...
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