5. Animating Text

Since textual animation is rarely employed in webpages, using it is an easy way to impress users. That’s precisely what makes this topic so much fun to learn: the underlying techniques are simple to program, but the results feel incredibly rich and complex to the user.

This chapter introduces you to tools that remove the tedious aspects of textual animation and equip you with an efficient workflow. Read on to learn the nuances of this dark art.

The standard approach to text animation

Elements—divs, tables, anchor tags, and the like—are the lowest-level components of a webpage that can be styled. Consequently, these are the lowest-level components that can be animated.

Text does not constitute an element unto itself; a block ...

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