Chapter 2. Business Case
| Â | âA guy donât walk on the lot lest he wants to buy. Theyâre sitting out there waiting to give you their money. Are you gonna take it?â | Â |
| Â | --Blake (Alec Baldwin), Glengarry Glen Ross | |
Imagine youâre a salesman trying to make quota. How would you go about getting more sales? There are really only two choices:
Make more sales calls
Convert more of the prospects you visit to sales (increase your conversion rate)
If you could only choose one of these options, ...
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