March 2023
Intermediate to advanced
160 pages
2h 7m
English
book
Web3: The Insights You Need from Harvard Business Review
by Harvard Business Review, Andrew McAfee, Jeff John Roberts, Reid Blackman, Molly White
Content preview from Web3: The Insights You Need from Harvard Business Review
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5 HOW BRANDS ARE EXPERIMENTING WITH WEB3
by Ana Andjelic
Early Web3 initiatives mark both a technological advancement and a new approach to corporate strategy. Early adopters of these tools are using them to get a better understanding of consumer behavior so that they can more accurately—and competitively—chart customer journeys and participate in customer communities. These efforts help build companies’ brands and power transparency around supply, production, and distribution, boosting corporate governance and sustainability credentials.
In this article, I examine how three different approaches to Web3—virtual products, hybrid products, and decentralized ownership—can deliver immediate business value. By experimenting with each, brands ...
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