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Webs of Influence: The Psychology of Online Persuasion, 2nd Edition by Nathalie Nahai

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Chapter 4

Cultural quirks

Those designers who better understand the preferences for their target online audience are more likely to achieve success in highly competitive online markets.

DIANNE CYR ET AL., PSYCHOLOGISTS1

Whether you’re aware of it or not, your culture forms the foundation of your behaviours, your thoughts, and even your feelings.2 It informs and influences the language(s) you speak, the art you enjoy and the music you listen to. Culture shapes the social norms you adhere to, the attitudes you express and the beliefs that you hold. In short, it operates as ‘a shared set of values that influence societal perceptions, attitudes, preferences, and responses’.3

Travel to any community in the world, and you will find people sharing ...

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