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Webs of Influence: The Psychology of Online Persuasion, 2nd Edition by Nathalie Nahai

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Chapter 7

Optimising your website

The problem is there are no simple ‘right’ answers for most web design questions (at least not for the important ones). What works is good, integrated design that fills a need – carefully thought out, well executed, and tested.

STEVE KRUG, AUTHOR1

When it comes to designing your website, there are many variables that can influence your visitors’ actions and behaviours. Since people use all kinds of different devices, resolutions and browsers, it should go without saying that your website must use a responsive design so as to provide a good user experience across all devices. This is especially important given that a site’s aesthetics and ease-of-use can significantly impact the overall click-through rate. ...

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