February 2014
Intermediate to advanced
168 pages
3h 7m
Chinese
Content preview from 微互動MICROINTERACTIONS
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
84
|
第四章
吃角子老虎機的微互動如此吸引人是因為它透過回饋提供
行為的週期性強化
，玩家會
一直執行同樣的行為，直到他們終於贏了；若獎項是可預期的—例如玩家每隔一次就贏
一次—玩家應該很快就覺得無聊或煩，讓人們一直玩的原因是，無法掌握花多少錢才會
贏，以及頭彩非常稀有的承諾；一般說來，對大部分的微互動來說，這不是你會想要
的那種強化，你會想要有一致性的回饋，（透過回饋）正向強化想要的行為，會想要可
預測。
吃角子老虎機讓我們了解到，回饋非常重要，可以創造或破壞一個微互動，聲光效果的
整合可以讓原本會是重複、單調的拉拉桿動作變成一種迷人的經驗。很顯然地，他們這
麼做是因為有利可圖，你當然不希望每個微互動都像閃爍、吵鬧的吃角子老虎機，不過
道理是一樣的：回饋會提供微互動的個性。
回饋彰顯規則
不像吃角子老虎機是故意模糊規則，微互動回饋的真正目的是為了幫助使用者了解規則
運作的方式，如果使用者按一個按鈕，應該發生某件能指出兩件事的事情：按鈕被按
了，和被按的按鈕發生了什麼事（見圖 4-2）。吃角子老虎機當然會告訴你第一件事（拉
桿被拉了），只是不說另一件（背景裡正在發生的事），因為假如他們說了，人們可能
就不玩了—或至少不會玩那麼久；不過既然回饋不需要告訴使用者微互動
真正
運作的方
式—真正的規則是什麼—應該提供使用者適當的回饋、建立起微互動運作中的心智模型
即可，結合觸發的預先用途，回饋應該讓使用者知道他們可做和不可做的事。
一個提醒：對於不想讓使用者知道規則運作的方式，你可以有正當、不騙人的理由，舉
例來說，每次感應器被觸發或裝置去取資料時 ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.