January 2014
Beginner
272 pages
6h 9m
English
book
What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
by Denise Lee Yohn
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 1
Great Brands Start Inside
Sam Palmisano was a twenty-nine-year IBM veteran when he took the reins of the beleaguered company as CEO in 2002. He had started as a salesman at IBM in 1973, but in the intervening years the IBM brand had lost its cachet and become seen as increasingly irrelevant.1 The entire company nearly imploded during the 1990s, when almost half of IBM’s 400,000 employees lost their jobs. “If you lived through this, as I did,” Palmisano told Harvard Business Review in 2004, “it was easy to see how the company’s values had become part of the problem.”2 The prized beliefs put forward by IBM’s iconic founder—which included “respect for the individual” and “the pursuit of excellence”—had settled into a managerial culture ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.