Chapter 1. What Is Generative AI?
Introducing Generative AI
ChatGPT, Claude, Gemini, Copilot, Midjourney, Stable Diffusion, Llama—you probably have heard of some or all of these tools, which are quickly becoming household names. Collectively, these tools (and many more) are categorized as generative artificial intelligence, or generative AI. Generative AI is a distinct set of techniques within the larger AI field that generate something new: images, text, even video. Generative AI is separate from the more common discriminative AI, which is focused on reliably categorizing previously unseen inputs (classification) or determining the mathematical relationship between a dependent variable and the independent variables that describe some set of data (regression).
Generative AI is an exploding field. If you’re in business leadership, it is imperative to determine how to harness generative AI to drive growth, enhance creativity, and streamline operations in your organization. If you’re a developer, you will want to know how generative AI could impact your craft and how you can harness it to boost your productivity. If you work in sales, marketing, accounting, HR, or any of the many other departments that make up a business of any size, you might want to know whether generative AI is worth spending your time to learn.
Of course, as with other nascent technologies, generative AI can be challenging to implement. To that end, we will also cover the ethical, legal, and technological concerns ...
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