which4words

1 How the world of business writing has changed – and introducing the which4words approach

Here we introduce the background to writing and examine where we fit in the changing communication landscape today. In subsequent chapters, we’ll be examining why effective writing matters, including its effect on productivity.

PART 1: Let’s start with a constant – whatever the background, we’re almost all business writers today

It’s an inescapable fact that yes, you are a business writer the moment you have to write an email, an instant message, a sales pitch, a job application, a social media post, an invoice, a customer-facing message, a technical document, a public sector announcement, a legal document, a letter to a patient, and the list continues ...