Here we are in Chapter 3. The clock is ticking, and your computer beckons. You’re thinking: “I don’t have time to read a book. I have to get this project done today.”

Okay, we’ll play along. You’re on deadline. Now what?

This chapter introduces the works-every-time layout because it does work every time. Its layout is foolproof and reader-friendly for simple projects such as a single ad or flyer. Even a complex project such as an entire page or screen of news stories ultimately breaks down into individual stories using variations on the works-every-time layout theme.

Mastering the works-every-time layout will perk up your desktop professionalism ...

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