CHAPTER FOUR Work That Matters
“There is no greatness where there is not simplicity, goodness, and truth.”
—Leo Tolstoy1
I couldn’t have been more excited. It was my first job out of college, and I was on my way in for my first day. The offer had come from Leo Burnett, a Chicago advertising agency. And my new bosses had known just how to pump up my sense of anticipation: in the weeks before my first day, they’d sent me a box of products from their long and illustrious list of clients, including Pepsi, Sony, and Procter & Gamble.
The first day did not disappoint, and neither did the days, weeks, and months after that. Assigned to the Allstate Insurance account, I was immediately immersed in all sorts of interesting work. My bosses asked ...
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