CHAPTER FIVE The Simplicity Mindset
“Behind every brand providing simpler experiences is a leader that understands the true value of them.”
— Margaret Molloy, Chief Marketing Officer, Siegel+Gale1
Millions of Americans have money invested in mutual funds, but it wasn’t always that way. In 1970, when financial institutions first conceived of money market funds, everyone saw corporations as the end users. That’s because once you invested your assets in a money market fund, it was really, really difficult to redeem your investment. Only large companies with big finance departments had the clerks and accountants required to figure the whole thing out.2
A few years later, leaders at Fidelity Investment started taking another look at money ...
Get Why Simple Wins now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
