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Chapter 1. The Power of M3 and the Need to Understand Mistakes
Patterns of Mistakes and Exponential Growth
Deadly Business Mistakes—Strategy, Execution, and Culture
Can Technology Change the Odds?
Mental Preparation, Patterns, and Warning Signs
Chapter 2. Execution Mistakes
“Fly the Airplane”—Christmas Carols in the Everglades
Coca-Cola—Don’t Change the Formula, Change the CEO
American Express Surprises the Market with Optima—Then Optima Surprises AmEx
Failing to Learn—Air Florida Flies North
Breaking the Chain with Skill and Extraordinary Luck—The “Gimli Glider”
Webvan—Do You Want Someone to Deliver Your Groceries?
Why Do We Fail to Learn?
Chapter 3. Execution Mistakes and Successes as Catalysts for Change