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Win with Advanced Business Analytics: Creating Business Value from Your Data by Jesse Harriott, Jean Paul Isson

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ANALYTICS SOLUTIONS FOR BUSINESS CHALLENGES

After you create and socialize your prioritized list of business challenges, it’s time to begin brainstorming and developing the business analytics plan of action you believe will lead to increased revenue and saved costs for the company. This is no simple process and will be covered in more detail throughout the book. However, as one example of tailoring a business analytics solution for a critical business challenge, let’s turn to Avis.

Avis Rent a Car System, LLC, is an automotive rental company headquartered in New Jersey. Avis, Budget Rent a Car, and Budget Truck Rental are all units of Avis Budget Group, and they have rental operations in North America, Latin America, the Caribbean, India, Australia, and New Zealand. Avis is the second-largest car rental agency in the world, providing rental car services to travelers at major airports around the world.

Avis engaged a new breed of metrics-based digital ad agency, WebLiquid to help it with a key business challenge.6 WebLiquid is a UK-based organization whose focus is on understanding clients’ business goals and translating them into the metrics that make a difference to the bottom line. It is focused in this area and does not evaluate its growth in annual billings. Rather, WebLiquid charts its clients’ revenue and ROI. Avis UK approached WebLiquid to help with the business challenge after it noticed that revenue had fallen dramatically year over year in the UK. Avis partnered with ...

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