1.9 Consuming and Publishing RSS Feeds with the RSS Toolkit
RSS has changed the world of technology in only a few short years. As a company, you can make an incredible outreach to your customers by adding RSS feeds to your site. Your customers are able to subscribe to those feeds and keep up to date on your company’s product lines and services, marketing announcements, news flashes, or even scores for the company volleyball team.
Tip
See Robert Scoble and Shel Israel’s great book Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers (Wiley) for a very insightful look into companies and blogs.
Of course, it’s not only companies who can benefit from RSS feeds; individuals can also add RSS capabilities to their web sites to vastly increase their reach and readership. Look no further than the explosion of the “blogosphere” where sites enabled with RSS spread everything from political opinions to recipes across the globe.
If your site includes any sort of frequently changing data, you should implement an RSS feed. RSS isn’t a particularly tough technology to work with, but there is a moderate amount of XML parsing involved.
The RSS Toolkit, a free download that is part of the “Sandbox” Projects on http://www.asp.net, includes a number of RSS-related features to make working with RSS even easier:
An RSS data source
An HTTP handler
Object model generation tools
Tip
A general-purpose library for working with RSS called RSS.NET is covered in Chapter 4, but the RSS Toolkit ...
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