Windows® Phone 7 Application Development 24-Hour Trainer

Chapter 24. Generating Ad Revenue

You can maximize your Windows Phone 7 app revenue by integrating Microsoft Advertising ads into your application. You'll receive 70% of the ad revenue generated by the ads placed in your application, and Microsoft has provided a quick, easy process for adding advertising units to your application.

ADDING ADVERTISING TO YOUR APPLICATION

The Microsoft Advertising SDK currently supports Windows Phone 7 Silverlight applications of all kinds as long as they meet Microsoft's Windows Phone 7 Marketplace application submission and acceptance policies and are intended for use in the U.S. market. You need only to complete a few easy steps to register with Microsoft pubCenter, create ad units, and integrate the Microsoft Advertising Mobile AdControl class for Windows Phone 7 into your application.

Create a pubCenter Account

In order to serve Microsoft Advertising ads through your application, you must create a pubCenter account. You can create your free pubCenter account by filing out the simple form shown in Figure 24-1 which can be accessed at https://pubcenter.microsoft.com.

Register Your Application with the adCenter

After creating your pubCenter account, you then need to register your application with the pubCenter using the form shown in Figure 24-2. When registering your application, use the exact same application name that you used when you submitted your application to the App Hub for inclusion in the Windows Phone Marketplace.

Your Windows Phone 7 application ...