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Winning on Purpose
book

Winning on Purpose

by Fred Reichheld, Darci Darnell, Maureen Burns
December 2021
Intermediate to advanced
288 pages
7h 14m
English
Harvard Business Review Press
Content preview from Winning on Purpose

CHAPTER 2

Aim for Greatness

Everybody Can Be Great

The setting was a large living room in a suite atop the Four Seasons Hotel in Palo Alto, California. We had hired a camera crew to record a roundtable discussion of CEOs from highly regarded Net Promoter pioneers: eBay, Charles Schwab, Bain & Company, Intuit, and Rackspace.1 I had been worrying that having all of us wired for sound and seeing cameras dodging between reading lamps as they sought better angles might feel a bit awkward. Might this stifle our conversation?

I needn’t have worried. The members of this self-confident group ignored the technological intrusions and immediately leaned in to share their experiences.

The wide-ranging discussion that followed clarified for me that these ...

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Publisher Resources

ISBN: 9781647821791