Notes
Preface
1. Unless otherwise cited, the sources of all statements and quotations in this book are personal conversations or interviews with Fred Reichheld.
Introduction
1. Per a July 2021 Bain survey of business executives.
2. For readers unfamiliar with the business school case method, this is the term for a typical opening of a class session in which the professor calls on a hapless student to analyze the case that the students should have all studied the night before.
3. And the field of marketing in general had fallen out of the front ranks of academic concerns decades earlier.
4. Frank Newport, “Democrats More Positive About Socialism Than Capitalism,” Gallup News, August 13, 2018, https://news.gallup.com/poll/240725/democrats ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access