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Winning on Purpose
book

Winning on Purpose

by Fred Reichheld, Darci Darnell, Maureen Burns
December 2021
Intermediate to advanced
288 pages
7h 14m
English
Harvard Business Review Press
Content preview from Winning on Purpose

Notes

Preface

  1. 1. Unless otherwise cited, the sources of all statements and quotations in this book are personal conversations or interviews with Fred Reichheld.

Introduction

  1. 1. Per a July 2021 Bain survey of business executives.

  2. 2. For readers unfamiliar with the business school case method, this is the term for a typical opening of a class session in which the professor calls on a hapless student to analyze the case that the students should have all studied the night before.

  3. 3. And the field of marketing in general had fallen out of the front ranks of academic concerns decades earlier.

  4. 4. Frank Newport, “Democrats More Positive About Socialism Than Capitalism,” Gallup News, August 13, 2018, https://news.gallup.com/poll/240725/democrats ...

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Publisher Resources

ISBN: 9781647821791